Public Tubewell Transfer in Gujarat
Marketing Approach to IMT
Aditi Mukherji and Avinash Kishore
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Gujarat Water Resource Development Corporation (GWRDC) has achieved rare success in tubewell transfer by transferring around 1800 tubewells to groups of water users. Findings of the study suggest that there has been a marked improvement in the performance of tubewells after transfer.
The essence of GWRDC’s success lies in its willingness to transfer actual management to farmers and devising a simple and flexible process for doing so. Other states can replicate GWRDC’s success by adopting a similar target oriented marketing approach towards irrigation transfer with the interest of the water users as the main focus.
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